Sandestin Wins Awards for Website and Search Marketing Strategy
Destin, Fla. – Florida’s Sandestin Golf and Beach Resort Web site won two awards at the 18th annual Adrian Awards, in New York. The event was hosted by the Hospitality Sales & Marketing Association (HSMAI) to honor travel and hospitality advertising and marketing excellence in the U.S.
The annual contest attracted more than 1,300 entries from hotels across the nation. Sandestin Golf and Beach Resort, an Intrawest property, received both a Gold Award for Web site design and a Silver Award for search marketing strategy.
“The redesign of the Sandestin Web site was a year-long, in-depth process, translating research into a user-friendly and revenue-generating format,” said Craig Ferris, director of internet revenue for Sandestin Golf and Beach Resort. “The site incorporates actual users’ feedback and successful online marketing strategies. We are pleased with the results of the site thus far and it is an honor to be recognized with the Adrian awards for excellence.”
The goals of the Web site re-design were to raise awareness of the property, increase online conversations and simplify the site navigation for consumers. The new Web site gives visitors a true account of Sandestin’s upscale accommodations and award-winning amenities, such as world-class golf and the 28-acre pedestrian-friendly Village of Baytowne Wharf. The Web site features interactive Flash elements, videos and colorful photography, simplified navigation bars and forms and an improved online booking system. In addition, all of the text was optimized for search engines.
With help from Brulant, Inc., a technology-infused interactive marketing agency located in Beachwood, Ohio, the Sandestin Web site was transformed around the tagline “Off in our own little world.™” The new layout features highlights from Sandestin’s 2,400 acres of hotels, restaurants, golf courses, and entertainment.
The result was a significant, positive shift in revenue, as well as an increase in per booking averages, during the first two months after the site was launched. The search marketing strategy, involving both pay-per-click and organic optimization strategies, was also successful and received the Silver Adrian Award.
Sandestin® Golf and Beach Resort (www.sandestin.com) offers the most complete resort experience in North America. Sandestin is a 2,400-acre destination resort for all seasons and for all ages. It is located in Northwest Florida, between Pensacola and Panama City. A member of Beaches of South Walton, a 26-mile stretch of world-famous sugar-white sands, Sandestin invites guests to enter its world of 30 charming neighborhoods featuring 1,700 condominiums, villas, town homes and a wide variety of hotel accommodations. The resort boasts more than seven miles of beaches and pristine bay front, four championship golf courses, 15 world-class tennis courts, 19 swimming pools, a 98-slip marina, certified children's programs, a fitness center and spa, 65,000 square feet of meeting space and a pedestrian village featuring a host of boutique shops, casual and fine dining restaurants and nightlife venues. Sandestin is part of Intrawest Hospitality Management (www.intrawest.com), a world leader in operating and managing destination resorts.